For any business, reputation is the top most priority, for gaining customer confidence one must have a good rapport in the market. And this rapport cannot be build in a day or in a month it is the the work of your continuous good customer service which results in the mouth to mouth publicity. For maintaining a good reputation in the market, a company should provide better services or goods to the the customers.

Generally, in the market the company that has a good reputation is preferred by the customers. Hence, reputation building is as essential as eating food to be alive. So one must pay attention to the customer service too which automatically makes your good reputation among the customers. Actually this reputation word is in fact created by the companies only. On every advertisement promotional content it is used over and again.

Years ago, people were loyal to the companies due to their

• customer service
• after service,
• Relations with staff
• Cost effectiveness

But now, customers are changing their company frequently just by watching ads, promotional contents and companies too are making strategies to grab the customer. Companies are playing their card at the best. Whosoever is unable to do all these are behind in the race.

Now let’s discuss how this reputation management works. Suppose you have a company and you are providing

• best customer service in the town
• selling / services of higher quality
• Maintaining a good relationship with your customers
• Communicating with the customers regularly

Apart from above you somehow lacked in the after sales. This will directly affects your business and reduce the level of reputation of your company in front of the customer. However, earlier in the business the option of reputation management was not there but now you can polish up your reputation in front off of the customers which directly will increase your business.

Now let us understand how an ORM (online reputation management) company works. Suppose you have a company and you are selling goods online and getting reviews and ratings on your products on your portal. But someday somehow how you start getting negative ratings, reviews and comments about your business and products which may be due to you miss understanding, bad staff or employee, etc. However,then too you and your business have to suffer for that. Hence for overcoming this problem online reputation management system was introduced.

Online reputation management system reviews all the bad ratings and comments and find out the actual cause of how and why it came. Then after reviewing, it try to remove or report the content to the concerned social media or online portal. Then the social media or online portal removes all the fake or inappropriate ratings from there. Some comments are real so with the help of ORM they try to use it as your after sales tool just by putting a positive response on every poor rating or review. This directly shows to the prospects or clients that how much you care for your customer even after sales.

So now it is clear that how and why there is a need of online reputation management system. Social media and e-commerce are increasing in our country and this too is giving birth to the spammers who try to ruin your reputation in front of your customers. Online ratings and reviews are readable by the public as it is written on social platforms. It also creates a hurdle in the progress of your business.

So if you have a big business or planning to open a business on a large scale then you should have a dedicated customer service department which can take care of how your staff or employees are behaving with your customers after a sale and what response you are getting from your customers. This way it will be easy that you can take a track of the reputation of your business which will directly decrease the need of reputation management. But then too if you have accidentally ruined your reputation due to any reason be it the behaviour of your staff, due to any spam or any other reason and you need to correct it. You can contact www.skyracle.com and talk to one of our specialists who can consider your problem and and suggest you a proper strategy or a plan.